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David De Cremer, Professor of the University of Cambridge, Published an Article in the Top Journal the Harvard Business Review, Indicating Wenzhou University as the Second Author's Affiliation
Author: WU Zhenwei Posttime: 2015-03-12Readtimes:

On February 11, 2015, doc. David De Cremer, the professor of business school, University of Cambridge, and the guest professor of college of International Corporation, Wenzhou University, published an article "Understanding Trust, In China and the West" in the top journal the Harvard Business Review, and indicated Wenzhou University as the second author’s affiliation.

Doc. David De Cremer had been to Wenzhou University for a lecture on the subject of “Development of business leadership under the background of globalization” on October, 2014. Meanwhile, he was appointed the guest professor of International Corporation College, Wenzhou University. Professor David will set up a research insititute of leadership in University of Cambridge. As he said, he has a deep relationship with Wenzhou University and he’d like to hold another lecture in Wenzhou University to communicate with the teachers and students.



David De Cremer is a Belgian scholar examining behavioral applications to organizations, management and economics. He has been appointed at the University of Cambridge (UK) as the KPMG chair in management studies at Judge Business School， and an honorary professor at Wenzhou University, China. He is also a visiting professor at London Business School (LBS) and China Europe International Business School (CEIBS). He is the founder of the Erasmus Behavioral Ethics Centre at the Rotterdam School of Management. He is the author of the book：Pro-active Leadership: How to overcome procrastination and be a bold decision-maker. Throughout his career he has lived and lectured in Europe, US, Middle-East and Asia.


The profile of the Harvard Business Review

Harvard Business Review, HBR, founded on 1922 as the symbol magazine of Harvard Business School. At the beginning, HBR devoted itself on promotion of management practice. After 90-year’s development, HBR has became the origins of the management theory. HBR commits to provide the rigorous management ideas and best management practice to all the professions around word and makes positive influences to them and their institutions. Nowadays, there are 11 authorized versions in 10 languages in the world, included the traditional Chinese issue which published in Taiwan and the simplified Chinese one published in the mainland area since July, 2012.