Profile

Professional Overview

This program is rooted in the local economy and serves the purpose of industrial upgrading, deeply embedded in Wenzhou, known as the "Hometown of Craftsmen" and "City of Calligraphy and Painting." It has made significant contributions to the cultivation of design professionals in southern Zhejiang. The design discipline to which this program belongs is a key A-level discipline under Wenzhou University's "12th Five-Year Plan for Discipline Enhancement." The program closely aligns with the characteristics of the local economy and regional culture, demonstrating solid progress in its development. In recent years, it has achieved remarkable results: leading three National Social Science Fund projects, nine provincial and ministerial-level projects, two National Quality Courses, and receiving one National Teaching Achievement Award (ranked fourth), along with two second-level Zhejiang Provincial Higher Education Teaching Achievement Awards.

Teaching Language:Chinese

Research Directions

01 Footwear and Accessory Design: The fashion industry is one of the eight trillion-yuan key development sectors of the 13th Five-Year Plan in Zhejiang Province, with Wenzhou recognized as the "Shoe Capital of China." This direction focuses on two main research areas: the cultural study of footwear design and the fashion design of footwear. It aims to innovate footwear products by integrating modern aesthetic concepts, thereby enhancing the research and development level of fashionable footwear products.

02 Clothing Design and Manufacturing: This direction is grounded in the convergence of traditional ethnic culture and modern clothing technology innovation, serving as the two fundamental focal points for systematic research and exploration in "clothing design." It primarily encompasses three areas: clothing culture and corporate culture development, clothing design technology and development, and fashion management and communication.  

03 Environmental Art and Cultural Creative Product Design: This direction is based on the integrated design of spatial environments and cultural creative products, including the design and virtual simulation of architectural interior and exterior spaces as well as cultural creative products. By applying artistic and technical treatments to spaces, it reflects specific atmospheres and styles, thus fulfilling people's functional and aesthetic needs. 

Faculty Team

The program currently has 24 full-time faculty members, including 4 professors, 13 associate professors, 5 with PhDs, and 10 master's degree supervisors. The teaching and scientific research achievements are substantial, providing a significant advantage compared to similar institutions. Many faculty members hold leadership positions in provincial and municipal industry associations, demonstrating a high degree of integration between academic disciplines and industry, which significantly contributes to local cultural development.

Job Prospect

Graduates of this professional degree program will be capable of excelling in design practice, management and planning, as well as education, while also possessing the ability to engage in interdisciplinary design practices and entrepreneurial innovation. The primary employment opportunities are concentrated in fields such as education, design firms, digital media, internet companies, and branding enterprises, where they will be involved in design, research, and management roles.

Core Courses

1."History and Theory of Design" - 2 credits / 32 hours

2."Design Methodology" - 2 credits / 32 hours 

3."Professional Thesis Writing" - 2 credits / 32 hours  

4."Digital Design" - 3 credits / 48 hours

5. "Materials and Structural Design" - 3 credits / 48 hours

6. "Design Management and Practice I" - 4 credits / 64 hours

7."Design Management and Practice II" - 4 credits / 64 hours