Business
Business School of Wenzhou University
About | Programs | Research | Partnership | People
About
Wenzhou University Business School situates at the north campus of Wenzhou University. The school currently has six departments and nearly 100 faculty members, in which there are 80 teaching staff, 15 full professors, 34 associate professors, 50 PhDs and 33 postgraduate supervisors. The school has more than 2000 undergraduate and postgraduate students, which includes over 200 international students.
The subjects provided covering all major areas of economics, finance and management, including Economics, International Economics and Trade, Financial Engineering, Business Administration, International Marketing, Financial Management. For international students, the school has established a designated team to provide full English teaching, and the subjects cover BSc International Economics and Trade, BA International Marketing, BA Business Administration, and MSc Applied Economics.
The school has established 11 research centers. In the past five years, 21 faculty members have national projects. The school has already joined the membership of PRME and BGA. Additionally, it has already established multiple international projects with Universities and institutions in America, Italy, Denmark, U.K, Japan, etc.
Programs：
Master degree in Applied Economics （Entrepreneurship Management）
Profile:
Whether you're looking to add to your recently acquired economic or business degree, advance within your current career, change industries or start your own business, the entrepreneurship management program at Wenzhou University School of Business is the right choice. Through the course, one-year dissertation and practical training, students will expand their entrepreneurship knowledge and experience to acquire the skills needed to succeed in a global economy.
Education Objectives:
This program aims to cultivate the skills to be an interdisciplinary talent who has international vision, a cross-culture background, solid entrepreneurial management capabilities, and innovative problem-solving capability.
Job Prospects:
The entrepreneurship management program provides you knowledge about world cultures and societies. This knowledge can be seen as a treasured skill to employers worldwide that search for experts that can successfully manage multiple markets. This program also qualifies you for more prestigious job opportunities, such as the role of an entrepreneur. It could even enable you to teach at university level, get involved in research work, or even land jobs in governments and multilateral organizations.
Practical Teaching:
100% of courses at WZU are conducted in English. Approximately 90 faculty members have been recruited from top universities, research institutes and companies from various countries worldwide. Many of our teachers have hands-on business experience as consultants, entrepreneurs, investors, advisors, board members, and executives.
Duration: 3 years.
Core Courses: Intermediate Macroeconomics, Data and Analysis, International Trade, Small and Medium Enterprises, Multinational Enterprises and Global Management, Entrepreneurship practice of SME, Entrepreneurship Case Study, Electronic Commerce, Independent Study, Dissertation Writing
Bachelor's Degree in International Economics and Trade
BSc International Economics and Trade is heavily career-oriented and is based on strong ties to trade and industry within the international marketplace. Wenzhou University Business School has a commitment to being at the forefront of the current and evolving practice of business and thereby facilitates education programmes that reflect the realities of the marketplace.
Profile:
This BSc in International Trade is heavily career-oriented and based on strong ties to trade and industry within the international market place.This Business School has a commitment to being at the forefront of the current and evolving practice of business and thereby facilitating education programs that reflect the realities of the marketplace.
Education Objectives:
The objective of the program is to educate graduates who can understand business practice and are able to apply theories and methodologies within international business and marketing sectors.They will be able to independently and professionally perform duties related to international business and marketing within the international market place,ranging from small or medium-sized enterprises to huge international corporations.
Job Prospects: With the intensification of economic globalization, there are increasingly frequent economic and trade exchanges between China and other Countries. Talented individuals that strive on this program are bound to receive a lot of attention; these will be the ones that major in international economy and trade and who are familiar with international practices. They will also be proficient in foreign languages and international trade rules and will have the ability to master the knowledge and skills of trade negotiations.
According to other sources, the employment rate of international economy and trade in recent years is more than 87 percent, which makes it a major with a very high employment rate. Senior practitioners of International economy and trade can become involved in foreign trade enterprises, foreign-funded enterprises, multinational companies or enterprises with the right to operate foreign trade and other foreign economies and trade departments and much more.
The main employment directions include:
-Engaging in operation and management of domestic and foreign Banks and non-bank financial institutions
-Engaging in international trade, financial investment, marketing, e-commerce, international logistics and other fields in industrial and commercial enterprises.
Practical Teaching:
100 percent of courses at WZU are conducted in English. More than 20 staff have been recruited from top universities, research institutes and companies from six countries worldwide. Many of our faculty have hands-on business experience as consultants, entrepreneurs, investors, advisors, board members, and executives.
Duration: 4 years.
Bachelor's Degree in International Marketing:
Marketing is a set of interacting business activities designed to plan, price, promote an distribute goods and services. Students of international marketing programme will explore buyers’ behaviors, marketing research, marketing segmentation, the development of products and services, pricing strategies, distribution systems, advertising and promotion and the creation of strategies to meet consumers’ needs and organizational goals.
Profile:
Marketing is a set of interacting business activities designed to plan, price, promote and distribute goods and services. Students in marketing major explore buyer behavior, marketing research, market segmentation, the development of products and services, pricing strategies, distribution systems, advertising and promotion and the creation of strategies to meet consumer needs and organizational goals.
Education aim:
The Marketing major in WZU is a four-year program with a curricular blend of general education, fundamental business knowledge (accounting, finance, management, marketing, and e-commerce), international exposure, and in-depth marketing-specific courses. The program nurtures important business skills and marketing competencies including managing marketing, analytical ability, interpersonal skills, and teamwork. Marketing students are thus prepared to perform the marketing function and activities in business enterprises.
Job Prospects:
Graduates with a marketing major have career opportunities in business, industry, government service, and the non-profit sector, both regionally and globally. Employment opportunities for marketing majors are significant as the marketing function exists in every type of business and organization. Major job categories include sales, retailing, product/service management, advertising and promotion, and market research.
Pursuing a marketing degree in WZU provides more job prospects. A variety of Wenzhou manufacturers are establishing international branches outside China. You have the opportunities get job offers from Wenzhou manufacturers, being the leaders or sales representatives of these international branches in your own countries. You can also take the advantage to bridge the business between your home countries and China.
Practical Teaching:
100% of courses at WZU are conducted in English. Approximately 20 faculty members recruited from top universities, research institutes and companies from different countries worldwide. Many of our faculty have hands-on business experience as consultants, entrepreneurs, investors, advisors, board members, and executives.
Duration: 4 years.
Core Courses:
Introduction to Management, Microeconomics, Macroeconomics, Statistics, Introduction to Marketing, E-commerce, Strategic Marketing, Market Research and Forecasting, International Marketing, Risk Management, Supply Chain Management, ERP, International Business Law, etc.
Bachelor's Degree in Business Administration:
This programme aims to assist students to develop an internationalized vision and be able to apply related theories and methodologies into international business and marketplace and to independently and professionally perform duties related to business administration the global business world nowadays.
Profile:
Business School has a commitment to being at the forefront of the current and evolving practice of business and thereby facilitating education programs that reflect the realities of the marketplace.
Education Objectives:
This program is to prepare graduates to have an internationalized vision and are able to apply related theories and methodologies into international business and market place and to independently and professionally perform duties related to business administration in today's global business world.
Job Prospects:
International Business Administration provides you knowledge about world cultures and societies, a fundamental capability of management and be capable of innovation and business start-up. This program also qualifies you for more prestigious job opportunities such as the role of an entrepreneur, or jobs in governments and multilateral organizations.
Core Courses:
Management, Macroeconomics, Microeconomics, Business Negotiation, Statistics, Organizational Behavior, Business Law, Multinational Enterprises and Global Management, Entrepreneurship practice of SME, Cross Border E- Commerce, Logistics and Supply Chain Management, Management Information System, and so on.
Practical Teaching:
100% of courses at WZU are conducted in English. Approximately 90 faculty members recruited from top universities, research institutes and companies from different countries worldwide. Many of our faculty have hands-on business experience as consultants, entrepreneurs, investors, advisors, board members, and executives.
Duration: 4 years.
Research
The college has 1 Zhejiang Humanities and Social Science Key Base (Wenzhou Human Economics Research Centre), 1 Wenzhou Social Science Key Research Base (Wenzhou Yangtze River Delta Integration Research Centre), and 2 Wenzhou City-level research platforms (Wenzhou Financial Research) Institute, Wenzhou World Wenzhou People Research Centre), 12 school-level research institutions [Wenzhou University Yangtze River Delta Integrated Private Economic Development Research Centre (Regional Economic Research Institute), Wenzhou University Tourism Industry Research Centre, Wenzhou University "One Belt One Road" investment Research Centre, Wenzhou University Small and Micro Enterprise Innovation and Development Institute, Wenzhou University Enterprise Strategy and Corporate Culture Institute, Wenzhou University Industrial Economics Institute, Wenzhou University Finance and Accounting Institute, Wenzhou University Industry Association Chamber of Commerce Institute, Wenzhou University Supply Chain Research Centre, Wenzhou University Sino-Japanese Cultural Exchange Research Centre, Wenzhou University Sino-Japanese Industrial Exchange Research Centre].
In the past five years, based on the regional characteristics of Wenzhou, the faculty members of the college have carried out various studies around the needs of Wenzhou's economic and social development. They have undertaken more than 100 projects, including 1 national major project, 2 key projects, 18 general projects, and research results. It was adopted by the National Social Science Planning Office "Achievements Report" and "China Social Science News-National Social Science Fund Special Issue". 46 papers have been published or reprinted in full text in authoritative and above journals such as "Economic Research" and "Xinhua Digest", and have won 8 Zhejiang Provincial Philosophy and Social Science Outstanding Achievement Awards. The college actively serves local economic construction and undertakes a large number of decision-making consultations. The research results have been rated as excellent expert suggestions by the Ministry of Education, and have received affirmative approval from the leaders of the central ministries and commissions, Zhejiang Province and Wenzhou City for many times.
Partnership
The college adheres to the highlights of the internationalization work, obtained 2 international business certifications, officially became a member of the United Nations PRME, and was officially accepted as a bronze member by the BGA. The college currently has 37 returned teachers and has a special Ministry of Education. It has established cooperative relations with more than 10 universities in the United States, Italy, Denmark, Britain, Japan and other countries, and carried out 3+1, 4+X and 2+1 programs for undergraduate students and graduate students.
Adhering to the leadership of party building, integrating resources, and opening up schools, the college party committee was rated as an advanced grassroots party organization in Wenzhou. Create a "bank-school co-construction" party building brand, and in-depth cooperation with more than 20 banks, securities companies, and insurance companies to cultivate talents. Students participate in various discipline competitions such as the national "Challenge Cup" and the national "Internet +", and have repeatedly achieved good results. In the past three years, he has won more than 240 national and provincial awards.
People
The International Department currently has 12 staff members (including two departmental secretaries). 100% of them have international education & work experience, and over 50% of them have a PhD degree in the domains of Economics and Management Science. Our staff members have numerous publications in leading international journals and conferences, and manage projects at national, provincial and city levels.
The department is the largest and most professional academic department - not only in Wenzhou University but also in South Zhejiang Province - in terms of teaching international students, and it has a distinguished history of helping students solve real issues to obtain their degrees eventually. Additionally, the department takes the lead in research areas such as IS/IT in Management, Entrepreneurship, Economics, Sociology, Corporate Governance, International Finance, International Trade, Statistics, etc.
